Clean, reliable analytics without the guesswork.
Clean implementations, transparent reporting, and fast troubleshooting, without the jargon.
Choose the package that fits your business
Start with a Tracking Review to see what’s working and what’s broken. Add fixes, or go all the way to a full solution with dashboards. Setup and standalone dashboards are also available if you need them separately.
Tracking Foundations Setup
From $1,200 (£950)
New GA4/GTM installs or full rebuilds. Covers conversions, consent mode, and ecommerce tracking.
Dashboard Care
From $600 (£500) / month
Monthly dashboard maintenance, fixes, and updates. Includes a 30-min insight call or Loom walkthrough, plus priority support if something breaks.
Dashboard Build
From $1,200 (£950)
Looker Studio dashboards for agencies, online stores, or service businesses. Starts with GA4, expandable to Ads or other sources.
Who I work best with
Marketing Agencies
Start with Tracking Review → quick, resellable to your clients
White-label dashboards for streamlined client reporting
Variance reviews that explain platform differences and give your team confidence in the numbers
Online Stores
Full ecommerce tracking setup (events, checkout, consent mode)
Funnel + revenue dashboards to spot drop-offs and track ROAS
Ongoing insights that highlight where ad spend is underperforming — and what’s working best
Businesses that Rely on Leads
Form + call tracking fixed for consistent lead data
Lead dashboards with CPL clarity across channels
Clear explanation of why numbers differ between platforms - and guidance on what to trust when making decisions
Case Studies
Online store recovers missing revenue data
A UK retailer’s GA4 setup was recording orders but not capturing full sales revenue. I corrected the GTM event parameters and fixed their ecommerce data layer. With accurate revenue now flowing into GA4, the team could finally measure return on ad spend and optimise campaigns with confidence.
Agency saves 6+ hours a month on reporting
A US agency was spending hours each month building client reports by hand. I created a Looker Studio dashboard pulling live GA4 + Ads data. Now their account managers have instant reports, clients get clearer insights, and the agency saves valuable time every month.
Service business fixes broken form tracking
A Canadian law firm’s GA4 was underreporting leads because form submissions weren’t firing correctly. I rebuilt their GTM triggers and tested every step of the lead form. With accurate lead tracking in place, the firm could finally see which campaigns were driving enquiries and reduce wasted ad spend.
About Tag Weaver
Hi, I'm David.
I’m a UK-based analytics specialist. For the past 4 years I’ve helped businesses in the UK, US, and Canada fix broken tracking and build dashboards that tell the truth about marketing performance.